Maida is Indian cake flour. It is the starchy part (endosperm) of wheat. It is finely milled without any bran, refined and bleached. Almost all Indian snacks can be prepared with Maida like samosa, varied kinds of breads, pastries and cakes. Due to its flexible nature, it’s synonymous to American multi-purpose flour (though both are not similar). Ayishas maida flour blends for any dish, your heart wants to create. And the snacks created with Ayishas will take it to the next level.